I worked across the full design cycle, starting from early wireframes and concept exploration through to final UI/UX execution and implementation-ready design. The initial stage focused on mapping out multiple interaction flows for both the wallet experience and the in-app game mechanics, testing different structural directions before converging on a more focused version of the product. Several iterations were explored before the current direction was finalised.
A key decision in the project was introducing a bento-based UI system to structure content and interactions in a more modular and digestible way. This approach significantly improved clarity and visual hierarchy, and it received strong positive feedback during testing, particularly around usability and engagement.
Beyond visual design, I was also involved in validating hypotheses through iteration and refining flows based on user behavior insights. The work included designing, simplifying, and optimizing core user journeys to ensure the experience stayed lightweight while still supporting engagement and retention goals.