This was a full-scale project where I was responsible for the entire process — from research and UX strategy to UI design and front-end development. I started with mapping user journeys and structuring the content to balance brand storytelling with commercial goals. The interface was designed to feel editorial and sculptural, with refined typography, generous spacing, and calm rhythm. I developed the site using HTML, CSS, and GSAP, building a custom scroll experience with microinteractions and transitions to support the brand mood. Particular focus was placed on performance, responsiveness, and crafting a seamless mobile experience without compromising the visual concept.